Lead Routing

Compare 22 lead routing tools to find the right one for your needs

🔧 Tools

Compare and find the best lead routing for your needs

Lane Four

Go-to-Market Operations on Salesforce.

A managed service and suite of Salesforce-native apps for RevOps, including advanced lead routing.

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Distribution Engine

The #1 Lead Routing & Case Assignment App for Salesforce.

A native Salesforce application for advanced lead, case, and opportunity routing and distribution.

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Insycle

The modern data management platform.

A complete data management platform that helps companies with data cleansing, deduplication, and association, which are foundational to routing.

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LeadAngel

Smarter Lead Management.

A lead management platform that provides smart lead routing, matching, and scheduling.

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Chili Piper

The Buyer Enablement platform, helping you double your inbound conversion rate.

An inbound lead conversion and scheduling platform that routes leads and books meetings instantly from web forms.

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Qualified

The #1 Pipeline Generation Platform for Salesforce.

A conversational sales and marketing platform built natively for Salesforce to identify and route high-value website visitors.

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Openprise

The No-Code RevOps Automation Platform.

A RevOps automation platform that helps solve data challenges, including lead routing and attribution.

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Groove

The Leader in Sales Engagement for Salesforce.

A sales engagement platform built for Salesforce users, with automation for lead and contact assignment.

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LeanData

The gold standard in modern lead management, helping you orchestrate a faster and more reliable revenue engine.

A revenue orchestration platform that provides intelligent lead routing, lead-to-account matching, and no-code automation for sales and marketing teams.

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Terminus

The only account-based marketing platform built to help you hit your revenue goals.

An ABM platform that includes conversational marketing (Chat) and website personalization to route target accounts.

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6sense

The AI-Powered Revenue Platform.

A revenue AI platform that identifies accounts showing buying signals and can orchestrate their routing to sales.

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LeadSquared

High-velocity sales execution platform.

A sales execution and marketing automation platform with features for lead distribution and routing.

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Salesloft

The first and only AI-powered Revenue Workflow Platform.

A revenue workflow platform that includes automation rules for assigning prospects to reps and cadences.

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PowerRouter

Intelligent Lead Routing for Salesforce.

A Salesforce-native application from CRMfusion for intelligent lead and contact routing.

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HubSpot Sales Hub

Powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.

An all-in-one sales CRM platform that includes lead routing capabilities through its workflow automation features.

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Drift

The Revenue Acceleration Platform.

A conversational marketing and sales platform that routes leads in real-time through live chat and chatbots.

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RingLead

The Data Quality Platform.

A data quality and orchestration platform that includes features for lead routing and enrichment.

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ZoomInfo

The Go-To-Market Platform to Hit Your Number.

A leading B2B intelligence platform that offers data-driven workflows for lead routing and assignment.

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Demandbase

The Smarter GTM™ Platform for B2B.

A B2B go-to-market platform that uses account intelligence to inform sales and marketing plays, including routing.

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Salesforce Sales Cloud

The #1 AI CRM for sales.

A leading CRM platform that includes native lead routing capabilities through Assignment Rules and Flow Builder.

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Outreach

The AI-powered Sales Execution Platform.

A sales execution platform that helps teams automate and optimize engagement, with some capabilities for lead assignment.

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Zoho CRM

A unique and powerful suite of software to run your entire business.

A comprehensive CRM platform that includes built-in lead assignment and workflow automation rules.

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