Bombora
The Standard for B2B Intent Data.
Overview
Bombora is not a full ABM platform, but a critical data provider that fuels the ABM ecosystem. Its core product, Company Surge® data, identifies which businesses are demonstrating buying intent for specific topics. This data is collected from a cooperative of B2B media sites, analysts, and vendors. Marketers and sales teams use Bombora's data within their existing ABM, marketing automation, and CRM platforms to prioritize accounts, personalize outreach, and improve advertising targeting. It tells you who is in-market, allowing you to focus your resources effectively.
✨ Key Features
- Company Surge® Intent Data
- Topic-based Interest Tracking
- Audience Verification
- Data Integrations with major platforms
- Digital Audience Builder
- Measurement and Attribution support
🎯 Key Differentiators
- Proprietary B2B Data Cooperative as a source of intent
- Focus purely on high-quality intent data
- Widespread integration into other sales and marketing platforms
Unique Value: Provides high-quality B2B intent data that tells you which companies are actively researching your products and services, allowing for more effective and timely engagement.
🎯 Use Cases (5)
✅ Best For
- Powering other ABM platforms with high-quality intent data
- Identifying in-market accounts for targeted campaigns
- Improving the performance of digital advertising
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Teams looking for an all-in-one platform to execute campaigns
- Companies that need a tool for website personalization or chat
🏆 Alternatives
Offers intent data sourced from a unique and transparent data cooperative, which is often considered a high-quality source compared to modeled or bidstream data.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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