Breadcrumbs
Reveal your best revenue opportunities. Today.
Overview
Breadcrumbs.io provides a powerful lead and account scoring engine that connects to your existing marketing automation and CRM platforms. It analyzes both demographic/firmographic data and real-time user behavior (e.g., website visits, email opens, product usage) to identify revenue opportunities. By creating sophisticated scoring models, it helps marketing and sales teams prioritize the right leads and accounts, making it a key component of a product-led sales motion.
✨ Key Features
- Co-dynamic Lead Scoring (Fit + Activity)
- Contact and Account Scoring
- No-code Scoring Model Builder
- Degrading Scores (Time Decay)
- Integrations with HubSpot, Marketo, Salesforce
- Real-time data analysis
🎯 Key Differentiators
- No-code, highly customizable scoring model builder
- Focus on both 'fit' and 'activity' signals
- Time decay feature to ensure scores are always relevant
- Generous free tier
Unique Value: Provides a clear, objective score to help revenue teams focus on the opportunities most likely to close, without the black box of other AI models.
🎯 Use Cases (4)
✅ Best For
- Lead scoring and prioritization
- MQL to SQL conversion optimization
- Customer expansion scoring
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies without a CRM or marketing automation platform
- Teams looking for a full sales engagement platform
🏆 Alternatives
More transparent and customizable than 'black box' AI scoring tools, and more powerful than the native scoring features within CRMs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 10,000 contacts
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