Capterra
Find the right software for your business.
Overview
Capterra, a Gartner company, is a free online marketplace vendor serving as an intermediary between buyers and sellers of business software. It helps users find and compare software for their needs. For product marketers, Capterra is a key channel for generating customer reviews and using them as social proof. A strong presence on Capterra can build credibility and drive leads.
✨ Key Features
- User reviews and ratings
- Software comparison tools
- Category shortlists and reports
- Pay-per-click (PPC) advertising for vendors
- Review generation services
🎯 Key Differentiators
- Backed by Gartner, providing credibility.
- Strong focus on SMB software.
- Large number of software categories.
Unique Value: Provides a comprehensive and free resource for businesses to find and compare software based on verified user reviews and research.
🎯 Use Cases (4)
✅ Best For
- Listing a software product to collect user reviews
- Running a PPC campaign to drive traffic to a product page
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Directly managing customer references for sales
- Creating video testimonials
🏆 Alternatives
While similar to G2, Capterra's connection to Gartner and its focus often appeals strongly to the SMB market.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Paid advertisers tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free basic listing for software vendors
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