Clearbit
The B2B data activation platform.
Overview
Clearbit, now part of HubSpot, is a data activation platform that helps B2B companies understand their customers, identify high-value prospects, and personalize every interaction. It provides a suite of tools including real-time data enrichment for forms and CRMs, anonymous website visitor identification, and intent data to reveal in-market accounts. By providing a complete, real-time picture of the market, Clearbit enables marketing and sales teams to run more efficient and effective ABM programs.
✨ Key Features
- Real-time Data Enrichment
- Website Visitor Identification
- Intent-based Outreach
- Audience Segmentation
- Form Optimization
- B2B Advertising Audience Creation
🎯 Key Differentiators
- API-first design for developers
- Real-time enrichment capabilities
- Strong focus on data for marketing automation and personalization
Unique Value: Provides the data infrastructure to power personalized, automated go-to-market strategies at scale.
🎯 Use Cases (5)
✅ Best For
- Real-time lead enrichment for marketing automation
- Website visitor identification for sales and marketing teams
- Creating dynamic audiences for personalized marketing
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing a full sales engagement or ad execution platform
- Teams looking for deep, third-party topic-based intent data (like Bombora)
🏆 Alternatives
Offers superior real-time API performance and is deeply integrated into marketing workflows, especially for inbound lead enrichment.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Business plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free website visitor identification and limited enrichment.
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