G2 Marketing Solutions
Meet buyers where they are.
Overview
G2 Marketing Solutions allows B2B vendors to leverage the rich buyer intent data generated on G2.com, the world's largest software marketplace. It helps companies identify which accounts are actively researching their products and competitors, and then engage those accounts through review generation, content distribution, and targeted advertising. It's a key tool for capturing high-intent, bottom-of-the-funnel demand.
✨ Key Features
- Buyer Intent Data
- Review Generation and Management
- Profile Upgrades and Content Placement
- G2 Ads
- Integration with CRM, MAP, and ABM platforms
- Competitor and Category Research Insights
🎯 Key Differentiators
- Proprietary, high-intent data from the world's largest software marketplace.
- Ability to both identify and engage buyers on the same platform.
- Trusted, third-party environment for social proof.
Unique Value: Provides direct access to the highest-intent B2B buyers at the exact moment they are making a purchase decision, within a trusted, peer-review environment.
🎯 Use Cases (5)
✅ Best For
- Capturing bottom-of-funnel buyer intent.
- Influencing consideration-stage buyers in the software industry.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Non-software or B2C companies.
- Companies looking for a top-of-funnel advertising platform.
🏆 Alternatives
Offers more specific, product-level intent data compared to topic-level intent from other providers, indicating a stronger, bottom-of-funnel buying signal.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free profile on G2.com with basic features.
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