Meltwater

The Leader in Media, Social, and Consumer Intelligence.

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Overview

Meltwater is a global leader in media and social intelligence. Its platform provides a suite of tools for PR, communications, and marketing teams to monitor online conversations, track brand mentions, analyze trends, and engage with influencers. While a broad media intelligence tool, its powerful search and monitoring capabilities can be effectively used for Analyst Relations to track analyst publications, social media activity, and media quotes, making it a valuable tool for AR intelligence gathering.

✨ Key Features

  • Global Media Monitoring
  • Social Media Listening
  • Influencer Identification & Management
  • Consumer Intelligence
  • Real-time Analytics Dashboards
  • Press Release Distribution
  • API Access

🎯 Key Differentiators

  • Extensive global data sources for media monitoring
  • Strong focus on AI-driven insights and analytics
  • Acquisition of Klear enhances influencer marketing capabilities
  • User-friendly interface for complex data analysis

Unique Value: Provides a unified view of media, social, and consumer intelligence, enabling organizations to make data-driven decisions across their PR and marketing functions.

🎯 Use Cases (5)

Monitoring media mentions of a brand, competitors, and industry topics Identifying and engaging with journalists and influencers (including analysts) Tracking the impact of PR campaigns Social media management and community engagement Conducting market and consumer research

✅ Best For

  • Comprehensive brand monitoring across global media
  • Social media listening for sentiment analysis
  • Identifying relevant journalists for media outreach

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams needing a dedicated AR workflow management tool (e.g., for managing report submissions, detailed interaction logging)
  • Users looking for a simple, low-cost monitoring solution

🏆 Alternatives

Cision Brandwatch Sprinklr

While not a specialized AR tool, Meltwater's monitoring capabilities are often more comprehensive than those included in AR-specific platforms, making it a strong complementary tool for intelligence gathering. Compared to Cision, it has a stronger historical focus on media monitoring and social listening.

💻 Platforms

Web iOS Android API

🔌 Integrations

Salesforce HubSpot Slack Google Analytics Microsoft Teams Zendesk

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (All tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

Contact for pricing

✓ 14-day free trial

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