Shape.io

The PPC Budget Management Software for Agencies.

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Overview

Shape.io is a specialized software built to solve the challenges of PPC budget management for agencies. It allows agencies to set budgets for clients across multiple ad platforms and then automates the process of monitoring and adjusting campaigns to stay on track. The platform provides budget pacing alerts, performance dashboards, and reporting tools to help agencies save time, prevent overspending, and communicate budget performance to clients effectively.

✨ Key Features

  • Cross-platform budget management
  • Automated budget pacing and monitoring (AutoPilot)
  • Performance dashboards
  • Client-facing budget reporting
  • Roll-over budget capabilities
  • Smart budget allocation suggestions

🎯 Key Differentiators

  • Singular focus on solving the budget management problem
  • Intuitive interface designed for agency workflows
  • Features like budget roll-over are tailored to agency-client relationships

Unique Value: Saves agencies hours of manual work and prevents costly budget errors by automating cross-channel PPC budget management.

🎯 Use Cases (4)

Managing monthly ad budgets for multiple clients Preventing overspend or underspend on client campaigns Automating campaign pausing/enabling based on budget attainment Reporting on budget and performance to agency clients

✅ Best For

  • Centralized budget tracking for agencies with dozens or hundreds of clients
  • Automating daily budget checks and adjustments

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • In-house marketers managing a single brand's budget
  • Users who need tools for keyword research or ad creation

🏆 Alternatives

Optmyzr Acquisio AgencyAnalytics

While other tools like Optmyzr have budget features, Shape.io is purpose-built for this one task and executes it with more depth and an agency-centric workflow.

💻 Platforms

Web

🔌 Integrations

Google Ads Microsoft Ads Meta Ads LinkedIn Ads Twitter Ads Pinterest Ads Google Analytics

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

$299.00/mo

✓ 14-day free trial

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