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Aura Vision

Understand Your In-Store Shoppers.

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Overview

Aura Vision is a computer vision company that transforms existing security camera footage into valuable data about shopper demographics, behavior, and conversion. Their platform helps retailers understand who their customers are and how they shop, enabling them to optimize their stores for increased sales and customer satisfaction.

✨ Key Features

  • Shopper Demographics (age, gender)
  • Footfall and Traffic Analysis
  • Shopper Journey and Pathing
  • Dwell Time and Engagement Metrics
  • Conversion Funnel Analysis
  • Utilizes existing CCTV cameras

🎯 Key Differentiators

  • Ability to use existing security cameras, reducing hardware costs
  • Advanced computer vision technology for demographic analysis
  • Focus on providing a deep understanding of shopper behavior

Unique Value: Aura Vision unlocks the hidden data in existing security camera footage, providing retailers with a cost-effective way to gain deep insights into their shoppers' demographics and behavior, leading to more informed and profitable decisions.

🎯 Use Cases (5)

Understanding customer demographics to tailor marketing and product assortment Optimizing store layout and product placement based on shopper paths Improving customer engagement and dwell time Identifying friction points in the customer journey Measuring the impact of in-store marketing and promotions

🏆 Alternatives

RetailNext V-Count Density

Offers a more software-centric and potentially lower-cost solution by utilizing existing hardware, compared to competitors that require the installation of proprietary sensors.

💻 Platforms

Web

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (NA tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

Contact for pricing

✓ 14-day free trial

Visit Aura Vision Website →