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Openprise

The No-Code RevOps Automation Platform.

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Overview

Openprise is a no-code RevOps automation platform designed to help companies clean, standardize, and enrich their GTM data. A core part of its functionality is automating critical RevOps processes, including lead-to-account matching and lead routing. Openprise can ingest data from various sources, apply complex business logic, and then route leads and other objects to the correct owners in the CRM. It is built to handle complex, enterprise-scale data challenges and routing scenarios that often overwhelm native CRM capabilities.

✨ Key Features

  • No-Code Automation Platform
  • Data Cleansing and Standardization
  • Data Enrichment
  • Advanced Lead-to-Account Matching
  • Complex Lead Routing
  • List Loading
  • Attribution

🎯 Key Differentiators

  • Comprehensive, no-code platform for all RevOps data automation.
  • Ability to handle massive data scale and complexity.
  • Combines data quality, enrichment, and process automation in one platform.

Unique Value: Fixes the underlying data problems that break lead routing and other GTM processes, providing a single, automated platform to manage the entire data lifecycle.

🎯 Use Cases (4)

Automating complex, multi-stage lead routing workflows. Cleaning and standardizing lead data before routing to ensure accuracy. Matching leads to accounts using sophisticated, custom logic. Managing data and routing for large, complex CRM instances.

✅ Best For

  • Solving complex data quality issues that hinder effective routing.
  • Automating the entire lead lifecycle from data ingestion to CRM assignment.
  • Building sophisticated routing rules that native CRM tools cannot support.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses with simple data and routing needs.
  • Teams looking for a simple, plug-and-play routing app.
  • Companies that do not have underlying data quality challenges.

🏆 Alternatives

LeanData RingLead Insycle Informatica

Unlike tools that focus solely on routing (like LeanData), Openprise addresses the entire data foundation, from cleansing and enrichment to matching and routing, making it a more comprehensive solution for companies with significant data challenges.

💻 Platforms

Web API

🔌 Integrations

Salesforce Marketo HubSpot Microsoft Dynamics 365 Various data providers (e.g., Dun & Bradstreet, ZoomInfo)

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing

Free tier: N/A

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