Aberdeen
Fact-Based Research and Content to Fuel Your Marketing.
Overview
Aberdeen is a marketing services and data company that leverages its extensive history of fact-based research to provide B2B intent data. By monitoring the content consumption and research activities of millions of users across its network, Aberdeen identifies companies that are actively in-market for specific solutions. They offer this intent data to help clients prioritize accounts, generate leads, and improve marketing ROI.
✨ Key Features
- B2B Intent Data
- Lead Generation Services
- Content Creation
- Data and List Services
- Market Research
🎯 Key Differentiators
- Leverages a long history of B2B research and a large audience of research consumers.
- Combines intent data with lead generation and content creation services.
- Focus on data-driven insights from their own research.
Unique Value: Provides B2B intent data grounded in deep, fact-based research, allowing marketers to target accounts based on their active consumption of credible, third-party content.
🎯 Use Cases (4)
✅ Best For
- Identifying companies showing intent based on their research and content consumption.
- Generating marketing qualified leads (MQLs) for sales teams.
- Building targeted lists for marketing campaigns.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that need a self-service software platform for ABM execution.
- B2C marketing.
🏆 Alternatives
Offers a unique data source based on its own extensive library of B2B research, which can provide different signals than platforms based on publisher co-ops or general web crawling.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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